BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN METHOD:PUBLISH BEGIN:VEVENT DTSTAMP:20260514T072802Z DESCRIPTION:Click for Latest Location Information: http://edw2021.dataversi ty.net/sessionPop.cfm?confid=133&proposalid=12871\nData Ownership is hard. There are thousands of books and articles and conference presentations  ;attesting to this. And here's yet another presentation to add to the l ist.\nA main impediment is the fact that "Owner" is such a l oaded word that immediately leads to conscious and subconscious resistance. There is no point in denying that the accountabilities of a "Data Own er" are hard and serious – and increasingly so in regu lated industries.\nThis session draws on the presenter's practical expe rience of implementing Data Governance across a variety of organizations&nb sp;to offer recommendations on how to formally define what is mea nt by "Data Owner" and how to influence assignees to willing ly embrace it.\nWe will discuss:\n\n Defining the role, the organizational position, and the hard acco untabilities of a Data Owner\n Defining the network and the hard responsibilities of others in suppor t of a Data Owner\n Demolishing any cultural backdrop of Business versus IT (Aaaargh!!!!)\n Using some techniques from psychology to help "Data Owners"& nbsp;embrace the role – e.g. cognitive dissonance (to bridg e resistance gap), public commitment (to cement private commitment), self-i nterest (to ultimately reduce personal risk and derive personal benefit), r eciprocation (across Data Owners)\n\nEffective Data Ownership is manda tory, but clearly hasn't and won't happen by accident. We have to i mprove how we TELL the Data Ownership story, and SELL the Data Owner r ole.\n DTSTART:20210422T080000 SUMMARY:Data Ownership – Telling and Selling DTEND:20210422T084959 LOCATION: See Description END:VEVENT END:VCALENDAR