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DTSTAMP:20260514T070559Z
DESCRIPTION:Click for Latest Location Information: http://edw2021.dataversi
 ty.net/sessionPop.cfm?confid=133&proposalid=12922\nWhat are the roadblocks 
 to power individual experiences to retain your high-value customers? Consum
 ers demand brand experiences that address their current needs (economic, ge
 ographic, and health factors). In today’s environment, people-based m
 arketing is no longer a “nice to have” philosophy, but is a req
 uirement to activate meaningful and valuable experiences for individual cus
 tomers. \n\nIn this session, NBCUniversal Parks & Resorts’ (
 UPR) Leah van Zelm and Merkle’s Ankur Jain share how UPR has prioriti
 zed innovation and transformation across data, identity, and technology to 
 fiercely rebound from COVID-19’s disruption. They’ll also share
  how a cloud-based data solution helped integrate marketing and transaction
 al data into individual customer views.\n
DTSTART:20210422T080000
SUMMARY:NBCUniversal Parks & Resorts’ Cloud Success Story
DTEND:20210422T084959
LOCATION: See Description
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